Amazon also requires that pre-recorded videos must not appear to be pre-recorded in order to retain the “live” feel of Amazon Live.Īmazon stated, “Content you stream should be primarily live, with the majority of your livestream content captured and streamed in real-time. However, Amazon Live will ban pre-recorded videos that are longer than 5 minutes and/or looped. While pre-recorded video is not technically livestreaming, the expectation is that brand representatives will engage with shoppers while the video broadcasts. Shoppers can watch the livestreams across devices and platforms. The US-only service allows brands to broadcast live or pre-recorded videos to Amazon shoppers demonstrating product usage and features. Features like product highlighting, live promotions and chat help you engage with your audience during your streams.”Īmazon Live has been drawing more attention this year as Amazon pulls publicity stunts, like partnering with celebrities like Demi Lovato to promote products and brands on Prime day 2020.Īmazon first unveiled Amazon Live in early 2019. “Bring products to life by featuring them in your product carousel.
“Amazon Live takes the fun and interactive nature of live video and joins it with online shopping,” states.
#Amazon live tv free
So, how do you as a seller take advantage of this free (I repeat, FREE) opportunity? Keep on reading. What makes this even more interesting is that $3 out of every $4 spent in the top 25 apps came from social apps that offer livestreams!Ĭombine this data with a report that 74% of shoppers start their online shopping journey on Amazon, and the incredibly potential of Amazon Live quickly becomes apparent. This figure is expected to rise to $17.2 billion by 2025. In 2021, consumers will spend an estimated $6.78 billion in social apps, according to a new report. For Amazon shoppers, livestream is the next best thing. When Amazon Live launched in 2019, it was hailed as “the new QVC.” The Amazon Live page still feels reminiscent of the original shopping channel’s signature show-an d-tell video style, and perhaps that’s just what the largest online marketplace needed.Ĭ apitaliz ing on the livestream trend was a brilliant move by Amazon because livestream fills the void of not being able to see, touch, and experience products before online shoppers buy.
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